Entrepreneurship of Professional Managers in High-Tech Firms to Enhance Service Innovation: Case Study of Hsinchu Science Park and Silicon Valley Park

International Business Machines (IBM) points out that academics and industries pay a higher attention on "Service Science" since 1985. With the rotation of the wheel of a service era, many companies has driven from production to service-orientation, and focus on manufacturing services field. In the past, high-tech companies with leading technologies and unique products were ahead of other companies, but nowadays, this pattern is changed due to the changing market environment, consumption and other factors. In order to attract customers and to continue a leading position at the market, companies require to have service innovation infrastructure. This study focuses on enhancement of service innovation goal by professional managers' entrepreneurship for high-tech companies in Hsinchu Science Park and Silicon Valley areas. Initially, in accordance with the purpose of the study, relevant literatures integrated from domestic and international journals to develop the draft questionnaire. Then, a survey was conducted at Hsinchu Science Park and Silicon Valley by the participation of 12 experts to finalize the content of the questionnaire. Third, the pilot questionnaire survey sent out to 250 participants (200 in Hsinchu Science Park and 50 in Silicon Valley) through e-mail and internet platform. Finally, the statistical software is used analyze multivariate regression. Findings state that the personality (PersA) of Entrepreneurial Orientation to Service Innovation (InnV) no significant correlation. The personality (PersB) to InnV have significant correlation. When PersA integrated environment (Env) to InnV generated significant positive correlation; PersB integrated Env to InnV got strong positive correlation. Consequently, environment factor hold on intermediary efficient results. PersA integrated Organizational Factor (OrgV) have significant correlation but only increase a little coefficient value. PersB integrated OrgV have significant correlation but decrease the coefficient value. Consequently, this study demonstrates that OrgV doesn't have an intermediary efficient result. The result of the analysis is useful for decision - makings of top managers, when they adopt service innovation in these two Science Park. Moreover, results provide theoretical contribution for academicians for their future academic reports.