Data Management and Privacy in a World of Data Wealth

Data storage and processing is at the center of every human activity and business. Among all types of data being stored and processed, there is added value in personally identifiable data. Not only it has direct value for building contact networks but also allows fine grained profiling. Profiling and extensive service usage metric collections allow unprecedented knowledge about what people want, buy, and most importantly what will buy next. Additionally, it allows to infer possible behavior and personality without ever needing to resort to actual human interaction.Naturally, this raises a number of important privacy concerns. At SafeCloud Technologies we aim to develop technology that allows online services and applications to continue to leverage data analytics but will, by design, preserve each individual's right to privacy and control over their own data. We believe that a free, united and peaceful world is necessarily built on protecting individuals privacy and ability to openly relate with one another. Moreover, we believe technology can actually support this vision.