Users privacy exposure protection on social media

The rapid development of the Internet has brought great convenience to users, but it also brought a lot of troubles to the users' information privacy exposure. This study selects the basic information of 300 users on FACEBOOK social media to cluster analysis. The data sets of users are divided into five groups by experiment, and the clustering results are classified and then discussed. By the analysis of the basic information of the users, the risk factors of the users' basic information exposure are searched. At last, this study provides users with substantive recommendations for the healthy development of social media.