Effects of product characteristics on the bundling strategy implemented by recommendation systems

Recommendation system becomes popular in recent years, because it provides more information about products which consumers are more likely to be interested in. However, bundling module, as one way of recommendations, does not appear on any product's page. In this paper, we will explore the impact of product characteristics on the bundling strategy implemented by recommendation system. We found that both rank and quantity of comments have positive impacts on the number of bundles. While feedback rate does not play a lead role in this phenomenon, which has conflicts with the conclusion of the previous research.