The study of consumer involvement for green design messaging via the internet of things with interactive marketing

Environment protection and green messaging are two important global issues. The Internet of things (IOT) with interactivity is a new communication medium. How to promote the concepts of environment protection and green design messaging via the IOT with interactive marketing and analyze the consumer involvement is the aim of the study. The methods of case analysis and focus group are used for analysis. The results show that consumers prefer to buy products with green design messaging via the IOT with interactive marketing obviously.