Need for self-expression on instagram: A technology acceptance perspective

The purpose of the present study is to explore the factors that affect the use of Instagram among Colleged'enseignementgénéraletprofessionnel(CEGEP) students. In a sample of 135 students, the present study examined the role of need for self-expression in the acceptance of Instagram. To do so, a path model using an extended Technology Acceptance Model [3, 4] was used as an explanatory mechanism, wherein the contributory capacity for the variable need for self-expression was tested for its potential as an explanatory external variable. The results of the empirical analysis support the proposed hypotheses. This paper echoes those from varied scholarship on technology acceptance that the technology acceptance model is a useful framework for examining technology acceptance.