Online analysis of the ecuadorian radio sports programs

In Ecuador the sport and especially the soccer is an euphoria that is not alien to the citizen feeling. That is why sports radio has a lot of power within the social audience of entertainment, entertainment and information in education. Radio has evolved in adapting to new social audiences, historically has been the voice of the people. Thanks to the adaptation to the web and through social networks, the community that leads a new form of social participation is given prominence. Information is a human need therefore the tools that accelerate communication are indispensable in the progress of peoples. Referring to the relationship of man to machine, where the internet goes beyond a simple means of communication is an extension of homo digitalis. This research involves the sport passion along with the radial evolution and the participation of users or listeners within the sports communication.