Online service perceived value travel and holiday accomodation context

The internet changed the traditional ways of relationship between and the consumers. The company started offering new buying, selling and shipment models to their customers. On a Portuguese context the most seller sector is the holydays and accommodations with 55% of online sales. Through the time evolution new models where investigated to study the service quality, to provide a higher service quality and maintain a better relationship between the customer and the company. This article scope is to investigate the online service perceived value, to understand witch factors are recognized by the customer as perceived value beside the website online shopping and the effective sale.