Storytelling in web design: A case study

Developing technologies and meeting the demands and needs of a wide range of different users had rather important influence on design of user interfaces of web applications. In such a dynamic context, storytelling in web interfaces design represents a new approach which aims to realize a more attractive interfaces that also ensure and encourage the participation of the users themselves. This paper examines the pros and cons of such an approach as well as its effectiveness and impact on the development of interfaces designed for a good user experience. Developed theoretical aspects are applied on design and implementation of selected web application, whose usability as well as user experience was tested with future users by applying relevant methodology.