Preference identification for images using the change of the amount of blood in frontal lobe with NIRS

In order to provide attractive content, it is important to design and manage services based on users' Quality of Experience (QoE). In recent years, researchers in the field have been increasingly focusing on the biological information approach. In this paper, we examine the relationship between the change in the hemodynamic response of blood in the frontal lobe of the brain and the preference of images by using Near-Infrared Spectroscopy (NIRS). We first measured the change in the hemodynamic response of blood in the frontal lobe by NIRS while images were shown to subjects, then performed a subjective assessment test through questionnaires. We found that Channel six in the right side frontal area is highly relevant to human preferences of images. We argue that NIRS can be effectively applied in the field of image quality assessment.