Effectiveness of analogue business game for learning elementary corporate management : An experimental approach

For future success in business, students study diligently and acquire significant amounts of specialized knowledge at the university. In the real business world, specialized knowledge alone is insufficient to produce or find business solutions. Therefore, they must learn corporate management. Nevertheless, it is hard to teach corporate management to students during a short time at the university level using conventional teaching methods alone. As one of the methods to solve the problem, the authors attempt to apply BASE business games, participation-type education technique, to the teaching of elementary corporate management as experimental. In this paper, the authors introduce a concept of SCC and SCC2 games, which is one of BASE business games. As one trial case, the authors apply them to the lecture of SIIT Thammasat University and conduct the questionnaire research for checking the effectiveness of this teaching method. These results show that students learned elementary corporate management and acquired a holistic view of directorate as experimental. Therefore, this teaching method is suitable for grasping elementary corporate management.