A comparison of approaches of poverty alleviation through e-commerce

We aim to examine targeted poverty alleviation through e-commerce. Based on multiple case studies, we explore how to alleviate poverty through e-commerce efficiently. Using the data from a randomly sampled questionnaire survey in Sanming, Fujian province, China, we compare the differences of the approaches of poverty alleviation through e-commerce within a Chinese context, and focus on the important factors in poverty alleviation through e-commerce in Chinese rural context, especially social network and culture in Chinese rural context.