Design of Network Media’s Digital Rights Management Scheme Based on Blockchain Technology

There exist many unsolved problems in the traditional digital rights management of network media. For example, in the traditional management system it is hard to guarantee the quality of media works, to protect the copyrights, to find the effective profit model and so on. To solve these problems, we propose in this paper a network media's digital rights management scheme based on blockchain. Blockchain is a technology that makes use of cryptographic algorithm, hash chains and consensus mechanism to implement consensus, irreversibility and traceability for online data. The proposed scheme can use these functionalities of blockchain to implement the effective production management, copyright management, transaction management and users' behavior management for network media. Furthermore, our proposed scheme can predictively provide an important support for the network media platform to build a sustainable development of benign ecological environment.