The adoption of Facebook as internet marketing strategies in journal promotion

In the era where access to social media is a part of our daily activities, marketers need to keep up with the fast pace of change or risk being outdated. The same thing as in the journal publishing industry, the rapid growth of Open Journal System has enabled everyone to access journal for free, but most of the journals have not yet been established a marketing system. This paper will discuss how publishers could adopt internet marketing strategies through social media in the journal publishing industry.