Microscopic and Macroscopic Spatio-Temporal Topic Models for Check-in Data

Twitter, together with other online social networks, such as Facebook, and Gowalla have begun to collect hundreds of millions of check-ins. Check-in data captures the spatial and temporal information of user movements and interests. To model and analyze the spatio-temporal aspect of check-in data and discover temporal topics and regions, we first propose a spatio-temporal topic model, i.e., Upstream Spatio-Temporal Topic Model (USTTM). USTTM can discover temporal topics and regions, i.e., a user's choice of region and topic is affected by time in this model. We use continuous time to model check-in data, rather than discretized time, avoiding the loss of information through discretization. In addition, USTTM captures the property that user's interests and activity space will change overtime, and users have different region and topic distributions at different times in USTTM. However, both USTTM and other related models capture “microscopic patterns” within a single city, where users share POIs, and cannot discover “macroscopic” patterns in a global area, where users check-in to different POIs. Therefore, we also propose a macroscopic spatio-temporal topic model, MSTTM, employing words of tweets that are shared between cities to learn the topics of user interests. We perform an experimental evaluation on Twitter and Gowalla data sets from New York City and on a Twitter US data set. In our qualitative analysis, we perform experiments with USTTM to discover temporal topics, e.g., how topic “tourist destinations” changes over time, and to demonstrate that MSTTM indeed discovers macroscopic, generic topics. In our quantitative analysis, we evaluate the effectiveness of USTTM in terms of perplexity, accuracy of POI recommendation, and accuracy of user and time prediction. Our results show that the proposed USTTM achieves better performance than the state-of-the-art models, confirming that it is more natural to model time as an upstream variable affecting the other variables. Finally, the performance of the macroscopic model MSTTM is evaluated on a Twitter US dataset, demonstrating a substantial improvement of POI recommendation accuracy compared to the microscopic models.