Factors influencing purchase decision of solar lanterns by street vendors

The purpose of this study is to analyze the various factors that influences the purchasing decision on solar lanterns by street vendors, identify driving and dependent factors and understand the influence of marketing variables and its effect on purchase of solar lanterns by street vendors. A conceptual model has been developed using interpretative structural modeling(ISM) to identify the critical factors that influence the purchase of solar lanterns by street vendors and this study also attempts to find the relationship between purchasing factors based on buying power and buying intention of street vendors. The factors are identified through literature survey and expert interviews. The results indicate that institutional and fire hazards are the most crucial factors for the purchase decision of solar lanterns by street vendors.