Research on Data Mining and Electronic Commerce Information Push Application Based on PMML

Due to the rapid development of network information, e-commerce has entered the era of big data. From these large data mining the useful information has a high commercial value, especially for short life cycle products, improve it in each stage of life cycle prediction ability, in addition to some of the conventional data mining model depends on the specific data mining platform, and can't realize the exchange of cross platform data mining model. On the basis of the proposed fuzzy neural network model is defined based on PMML, this paper focuses on the short life cycle products across institutions, research on cross platform data mining.