Research on user experience for In-Vehicle Infotainment

The rapid development of modern internet industry system has promoted a brand new revolution of vehicle design. Deriving from the field of computer interaction, the theory of User Experience (UX) design has grown up. While the InVehicle Infotainment (IVI), with a high connection with computer interaction, demanding the methods and flow of UX design urgently. Depending on the UX design project for the IVI of a certain homebred luxury car, this paper clearly puts forward the planning contents and organization flow of UX's activity. It has proposed Multi-dimensional user model, simulation of UX and hierarchical question bank. Combined with the case of `feedback guides correction' in actual project, it has summarized the methods of feedback processing. It has also introduced the conception of `Bank of UX design' for IVI, which will provide powerful guarantee of data for the efficient development of new product.