Development of mobile learning application to promote world heritage site preservation awareness: Case of Luang Prabang, Lao PDR

A world cultural heritage site is the legacy passed down by ancestors to all humanity of the world. It represents the masterpiece of the past with cultural significance. Given the increasing pressure between development and preservation, this paper proposes the development of mobile learning application to promote world heritage site preservation awareness in Luang Prabang, Lao PDR. The application was developed on Android platform as an appropriate technology solution, reflecting local context situation. Surveys and interviews were conducted with higher education students in Luang Prabang to measure the impact of the application users' perceptions, impact on users' understanding of preservation, as well as improvement areas. Findings indicate encouraging outcomes in using mobile learning application in promoting world heritage site preservation in a least developed country context.