The evolution of ethnic cultural industry towards a cyberspace: A perspective of generalized ecosystem

Ethnic cultural industry is the important engine of promoting regional economic development. Due to limited consumption ability in the local market, the most potential consumers of ethnic cultural products and services are mainly from economic developed areas. Therefore, how to improve its industrial influence forces and market scale through Internet has been the key development strategy. However, a series of issues such as cross-cultural cognition, refactoring of industrial chain, and evolutionary pattern should be studied systematically in the transformation process. Based on a comprehensive summary of the existing researches, this paper analyzed the structure, ecological chain, and sustainable mechanism of ethnic cultural industry from the perspective of generalized ecosystem, and discussed the above issues in its evolution towards a cyberspace. For the reference, a case study of Naxi ethnic culture industry in western China was offered.