Leveraging social big data for performance evaluation of E-commerce websites

E-commerce plays a key role in business success nowadays. Therefore, the performance of E-commerce websites is critical. E-commerce websites generate a large amount of data that is often used for performance evaluation. Many website evaluation methods have been proposed, but the social media factor is usually not taken into consideration. In this paper, Twitter data is utilized for big data analytics and several Twitter performance indexes are proposed to assist the website performance evaluation. The result is compared with the performance evaluation result using several commercial tools for 13 selected E-commerce websites in Saudi Arabia.