Content Governance: Validation, Analytics, KPIs, SEO, and Evaluation

This chapter looks at various aspects of content governance. Key governance aspects are content validation, which covers various content validation methods; content analytics and key performance indicators (KPIs), which help in tracking and monitoring content effectiveness; and content SEO to enhance content visibility and content evaluation. Content governance also involves other activities such as definition of role‐responsibility matrix, definition of content processes and optimization of content operations. The chapter presents a comprehensive evaluation framework to shortlist and finalize a CMS product for a specific solution domain. Validating content from various dimensions is an important aspect of ensuring content quality. Content and the CMS should be subjected to various kinds of validation to ensure that the content platform scales and performs well. SEO strategy is developed as part of overall content strategy. The business goals and end‐user needs, which we gather during the content strategy definition phase, provide inputs for defining content SEO.