Using Game Psychology in Information System Design for Sustainable Behavior Changes

Gamification as a topic is getting increasing attention within organizations as a method of organizing and structuring business processes. Gamification is about using game elements in a non-game context with the intention to effectuate a sustainable behavior change. In this paper we introduce Persuasive and Motivational Design (PMD) for information system design methods. This method applies Game Psychology as a safeguard to guarantee sustainable behavior changes that are required for a successful introduction of solutions designed with PMD. PMD has been used for over two years in a course program and has been tested in a business setting. The impact (such as the experiences during the validation of PMD in a case study) will be addressed in an upcoming paper.