The determinants of mobile shopping mall apps adoption intention in Malaysia: An empirical investigation

This study explores the key issues on mobile shopping mall apps (MSMAs) adoption and used a theoretical framework based on the value-based adoption model (VAM) to analyze the perceived value relations to MSMAs adoption behavior toward MSMAs in Malaysia. The factors that significantly direct affect perceived value toward MSMAs are usefulness, enjoyment, technicality, and fees. While perceived value had a significantly affect MSMA adoption. Surveys were carried out to shoppers at major shopping malls at Klang Valley of Malaysia. Data analysis was performed using the linear regression approach. The result provides useful information for shopping-mall operators who intent to provide value added services to their shoppers and enhance the competitive position in the shopping mall industry. The results showed that the VAM was found to be useful in explaining the shoppers' adoption intention of using MSMA in Malaysia.