Empirical Analysis of User Behavior in Social Media

Social media has become an integrated part of the modern life-as-it has become one of the main instruments for sharing information, helping people, getting in touch with other people. Billions of people are using social networking websites such as Facebook, Twitter, and LinkedIn and generating huge amounts of data every day. Teaching,-particularly in higher education, has become more student-centered triggering the need to employ social media technologies where students can be linked to their institutions to have access to teaching material besides news and announcements. Analyzing the behavior of the users on social media is a complex task. In this paper, we present empherical analyze of some of the important aspects of user's behavior on social networking highlighting many interesting aspects of this type of user's behavior. This paper is a first part of a series of research work investigating the implementation of mobile learning through the use of social media technologies in teaching and learning in higher education sector.