Bridging Higher Education and Market Dynamics in a Business Intelligence Framework

The expansion of urbanization and demographic changes defines not only economic demands but makes governments increasingly experience a serious force toward a sustainable development, which causes a need for a qualified and retaining competitive workforce. In view of this trend, governments and businesses start considering technology as vital enabler to solve the rising urbanization issues and improve the living and working environments according to a set of priorities. Simultaneously, competency and skills development are seen as the critical issue for the workforce and the workplaces. Accordingly, the complex interrelationship between strategic management, human capital management, and the overall quality management in an educational as well as enterprise setting move closer to the focus of research. This paper discusses an emerging area of research, which explores the utilization of both, advanced technologies in terms of business intelligence and analytic techniques in a multicomponent architecture and a sustainable competency-based human capital strategy. The novel approach targets at an alignment of one of the most important higher education outputs, namely the human capital, with market needs and thus, maximizing the benefits of higher education in achieving sustainable economic development.