Evaluation and economic valorization of websites using the technical evaluation and economic valorization methodology (ETVE)

Our proposed methodology allows to calculate the economic value and evaluate the performance, for each of the components of a website. Currently, to assess a website, there are several techniques: expert assessment, business performance factors, valuation algorithms or income and expenses of the website. These methods incorporate a subjective estimate to determine income - they incorporate income that has not yet occurred. Our methodology is different because it eliminates this subjectivity. It uses for calculating revenues, those costs and expenses that have already occurred. Thus, it is compatible with widely accepted accounting methods and techniques. The methodology defines the composition of the website as the following components: Web system (in turn composed of Domain, Web content, Hardware, Software, Data and Communications), and the e-business unit (in turn composed of Personnel, Products, Services and Processes). The Electronic business unit is the area of the company or entity that operates the Web system, to do business or meet the institutional goal, using the website. The definition given to the website, serves to classify all attributes of it that give value. It then evaluates each attribute or element of a component, so that it adds or subtracts value to the total for that component. To value it economically, it applies a conversion factor that incorporates costs and expenses incurred. Finally, the results are calculated per component. It also includes a component of Finance to add the results of the fiscal year. Finally, the economic value of the website is determined by the sum of all these values.