User Oriented Approach to Website Navigation Concept Using Mathematical Model

Web sites are most effective when they meet both the contents and usability needs of their users. Due to tremendous growth of web application, it increases the complexity of web applications and web navigation. Website design is easy task but, to navigate user efficiently is big challenge, one of the reason is user behavior is keep changing and web developer or designer not think according to user's behavior. Designing well-structured websites to facilitate effective user navigation patterns has long been a challenge in web usage mining with various applications like navigation prediction and improvement of website management. Different methods have been proposed to reorganize Web Pages to improve users navigation using users navigation data but it still causes disorienting users and increases user's cognitive load. There is a need to improve the efficiency and the performance of a website for effective user navigation. Through this Paper we will propose Mathematical programming model to improve user navigation while minimizing alteration to current structure. Optimal solution can be very quickly obtained. We are minimizing unnecessary changes to the present structure of a Web site and hence can be applied for Web site maintenance on a regular basis.