A reputation evaluation method for supplier selection

Cooperating with trustworthy suppliers is one of effective methods for enterprise to improve competitiveness in the global economy. A lot of evaluation methods for selecting suppliers have been presented in academic literatures, but a few considered the supplier's reputation as an evaluation index. As reputation plays a critical role in human social activities, it is similarly regarded as an important role in virtual network world. An evaluation framework of suppliers' reputation is presented in this paper and also a new reputation evaluation method which is based on the evidence and supervised by experience (E-E method) is put forward. Finally, simulation and analysis are shown to prove the validation of this method.