Web page access prediction using hierarchical clustering based on modified levenshtein distance and higher order Markov model

Web Page access prediction is a challenging task in the current scenario, which draws the attention of many researchers. Predictions need to keep track of history data to analyze the usage behavior of the users. Web Usage behavior of a user can be analyzed using the web log file of a specific website. User behavior can be analyzed by observing the navigation patterns. This approach requires user session identification, clustering the sessions into similar clusters and developing a model for prediction using the current and earlier accesses. Most of the previous works in this field have used K-Means clustering technique with Euclidean distance for computation. The drawbacks of K-Means is that deciding on the number of clusters, choosing the initial random center are difficult and the order of page visits are not considered. The proposed research work uses hierarchical clustering technique with modified Levenshtein distance, Page Rank using access time length, frequency and higher order Markov model for prediction. Experimental results prove that the proposed approach for prediction gives better accuracy over the existing techniques.