Fortune, Albeit Digital, at the Bottom of the Pyramid - Big Data Powered Business Model for Internet Service Providers

The Internet has become an essential part of day-today business. Many personal and industrial business use cases assume the availability of perpetual Internet access for fulfillment. The access to the Internet, ironically, is expensive, given various tiered pricing models that Internet Service Providers (ISP) employ. In many developing economies, the availability of the Internet is very sporadic, or only can be afford by a few. The enablement of free Internet access, Wi-Fi access points, in developing economies is huge business opportunity for ISPs. This paper discusses ISP driven business model of proving free Internet.