Reinventing retail the latest Silicon Valley adventure is in brick-and-mortar

Vibhu Norby isn't like most consumers; he doesn't wait until a tech product shows up at Best Buy or Costco. He's a classic early adopter who does most of his shopping on Kickstarter or Indiegogo, happy to preorder and wait months for delivery. Only after delivery does he sometimes realize that the product shipped doesn't quite fulfill the promise of the product pitched. He didn't think much about how other people bought gadgets, or brick-and-mortar retail in general.