E-commerce implementation to support ornamental fish breeders in Indonesia

Indonesia is one of the tropical countries having a big potential as fish resources. One of the resources is ornamental fish, both salt water and fresh water fishes. There are at least 240 types of marine or saltwater ornamental fish and 226 types of freshwater ornamental fish. This huge potential and the supporting natural ecosystem open a big opportunity to improve non-petroleum export, especially in the ornamental fish sector. This can be seen from the improving value and production occurred recently. This commodity had a fairly significant growth and has a promising economic prospect. This growth has to be complemented with the infrastructure to sell the fishes to the customer in various countries. One of the infrastructures that can support is information technology and information system. Internet is one of the infrastructures used by 251 million of world population to find information and make an online transaction. Without the internet, all the business activities in the world will be disrupted. This research is focused to create and apply an application to help ornamental fish sellers in Indonesia improve their sales number. The growth on sales number can hopefully improve the income of ornamental fish sales. This e-commerce application can also be used by anyone around the world to sell and buy ornamental fish listed in the application's product catalog. The products offered in the application is not limited to only ornamental fish, but also other fishery tools, equipment, and accessories.