Navigation system for sightseeing using BLE beacons in a historic area

In this paper, we explained a result of trial in 2014 and 2015 of navigation system using BLE beacon for sightseeing in Nikko. We firstly explain the result of a research of characteristics of visitors to Nikko. From the questionnaire to visitors of Nikko, to support young people (20
^th
) and foreigners by ICT are important. Especially to solve problems of transportation and to provide information of shopping and eating location are important. Also, to give them the culture and history in Nikko area is important. For that purpose, we designed a cognitive model for travel based on Zeigarnik Effect to increase expectation by adding unknown part. Then we designed a trial application that works with BLE beacon and performed trial to evaluate the usefulness of navigation system using BLE beacon for sightseeing and effect of quiz to emphasis expectation of travel in Nikko. We found that BLE beacon in outdoor worked well and if visitors are walking, they can find almost all beacons in 2014. The result of the quiz rally in September 2015 shows that more difficult questions caused higher satisfaction.