Ontological user profiling for adaptive re-ranking in mobile web search

Due to the explosion of digital information on the web, web search has become common activity for everyone. Search engine is the most widely used online application for this purpose. With the advancement of mobile technology and networking, mobile web search has gained its own importance in a short span of time. Mobile being a portable, but also a constrained device, it has its own characteristics and limitations in addition to the web search. This paper discusses the issues of personalization in mobile search. A study of different user profiling techniques has been presented, and an ontological approach is proposed. The paper also suggests how the proposed approach can be incorporated in re-ranking process to provide personalized results to each user.