CEA's 4K Ultra HD Logo Program [CEA Insights]

The Consumer Electronics Association (CEA) announced in November the availability of new 4K ultrahigh-definition (UHD) logos for use in identifying display products that meet CEA?s 4K UHD voluntary core characteristics. CEA is providing two logos for use (Figure 1)?4K UHD and 4K UHD Connected??available to manufacturers via a licensing agreement for product packaging, marketing materials, and promotional activities. These logos provide instant recognition of compliance with CEA?s core characteristics for 4K UHD, which are designed to address various attributes of picture quality and help move toward interoperability, while providing clarity for ?consumers and retailers alike. Manufacturers began using the 4K UHD logos on 1 January 2015, just in time for a broad rollout at the International Consumer Electronics Show.