The Comparative Study between China and South Korea on Online Shopping

Online shopping, as a newly rising business pattern, is integrating into people's lives quickly in its unique way. In China, online shopping got a late start, so its development is not mature and it must be defined by other countries' experiences. South Korea is close to China, so is its culture. This paper compares the differences of online shopping's history, scale, gender distribution, payment term, collective buying website between China and South Korea. Most importantly, it also analyzes the typical O2O E-Commerce cases, which can help China know better about the development of South Korea's online shopping and learn from it.