The management strategy of master kong based on fuzzy VRIO analysis

Tingyi (Cayman Islands) Holding Corp. (the "Company"), and its subsidiaries (the "Group") specialize in the production and distribution of instant noodles, beverages and instant food products in the People's Republic of China ("PRC"). The Group started its instant noodle business in 1992, and expanded into the instant food business and beverage business in 1996. In March 2012, the Group further expanded its beverage business, the strategic alliance between the Company and PepsiCo in the beverage business in the PRC was established. The Company is exclusively manufacturing, bottling, packaging, distributing and selling PepsiCo non-alcoholic drinks in China. In this paper, we try to research the success of management strategy and analyzed the VRIO analysis of the company, and we use the fuzzy VRIO method to analyze the internal factors that Master Kong keeps how to make the competitive advantage in China.