Assessing SMEs Batik readiness for SNI adoption (Case Study SMEs Solo and Yogyakarta)

The standards adoption gives two types of benefit, i.e. tangible and intangible ones. Related to the adoption of standard, this study proposed framework for assessing the SMEs readiness on SNI adoption which is composed of four critical factors, i.e. perceived national readiness (macro level), perceived industry readiness (meso level), perceived organizational readiness (micro level), and perceived environmental pressure. This study uses an AHP analysis for assigned importance weight of each critical factor and sub-factors in that framework and Likert Scale for measuring each critical sub factor. Then, a total 12 SMEs Batik (6 SMEs from Solo and 6 SMEs from Yogyakarta) participated in the pilot test based on the proposed framework. The result of the study indicated that SMEs Batik has a different level of readiness for SNI adoption. SMEs Batik in Solo more ready than SMEs Batik in Yogyakarta. Compare with small size firms, medium size firms tend to more ready for SNI adoption.