Experiment of boundedly rational route choice behavior and the model under satisficing rule

In this paper, we study the boundedly rational route choice behavior under the Simon's satisficing rule. A laboratory experiment is presented to verify the participants' boundedly rational route choice behavior. By introducing the concept of aspiration level which is specific to each person, we develop a novel model of the problem in a parallel-link network and derive the properties of boundedly rational user equilibrium (BRUE) state. Conditions for ensuring the existence and uniqueness of the BRUE solution are derived. A solution method is proposed to find the unique BRUE state. Numerical examples are presented to demonstrate the theoretical analyses.