A Heatmap-Based Time-Varying Multi-variate Data Visualization Unifying Numeric and Categorical Variables

Most time-varying data in our daily life is multi-variate. Moreover, most of such time-varying data contains both numeric and categorical values. It is often meaningful to visualize both of them as they are often correlated. We aim to visualize every value in such time-varying data in a single display space so that we can discover interesting relationships among the values of the time-varying data. This paper presents a heat map-based time-varying data visualization technique which displays both numeric and categorical values in a single display space. The technique assigns time to the horizontal axis of the display space, and vertically arranges the series of colored belts corresponding to the time-sequence values. It generates one belt for a numeric value, and multiple belts for a categorical value. It clusters the belts according to the similarity of color sequences, and re-arranges the belts based on the clustering result. This paper shows an example of the visualization result applying a time-varying multi-variate marketing dataset.