Player Motivations in Massively Multiplayer Online Games

In this paper we explore the motivations of players for engagement in Massively Multiplayer Online Games (MMOGs). We employ a mixed method research (qualitative and quantitative approach) and identify aspects of MMOGs that motivate players, such as the sociability, the achievement, the challenges, the competition, and elements increasing immersion. We situate the findings within a learning context and discuss how these aspects further increase the effectiveness of a learning environment.