Feasibility study for the implementation of Taobao's 4PL

In this paper, we illustrate the feasibility of Taobao's implementation of 4PL from economy, technology, 3PL's participation and profitability. This paper prove the feasibility for the 3PL enterprises to participate in Taobao's 4PL, using Bertrand.J oligopoly model. It bulid revenue model through simplifying the model of cooperation between 3PL and 4PL in Wang nan's paper, using supply and demand relation under conditions of modern market economy, and demonstrate the feasibility in of Taobao's implementation of 4PL. Finally, we can arrive at the conclusion that it is feasible for Taobao's implementation of 4PL from these four angles.