Trust Evaluation Based Content Filtering in Social Interactive Data

A new Cloud-based Trust Awareness and Interaction Model (CTAIM) is proposed for trust evaluation based content filtering in social interactive data. The research is based on diversified information from social interactive data to analyse people's intention and evaluate people's trust. The proposed model is composed of Bayesian content filtering algorithm and Bayesian inference algorithm in Dirichlet distribution, and it's capable to provide 3
^rd
party trustworthiness evaluation according to node behavior and interaction history with high-efficiency, security, and neutrality. Additionally, MapReduce-based computing and HBase storage framework are implemented for parallel computing among mass interactive data.