A preliminary study for critical success factors of micro sourcing in Malaysia

Micro sourcing is the act of outsourcing small or micro task to the crowd. During recent years, commercial micro sourcing has become a successful business model. Micro sourcing initiative in Malaysia is still nascent. The implementation is targeted to B40 group; those with low income household. This study is attempted to identify the critical success factor of micro sourcing initiative on the industry level and to identify the weights of each critical success factors in order to determine the priority of each of them. Interview has been conducted with Micro sourcing to Generate Income for the B40 committee member. Analytic hierarchy process (AHP) was used to set critical success factors priority. Results show the reputation system, the ease of use of technology and provide training to the micro workers as the most imperative critical success factors related with success of micro sourcing in Malaysia. In the future, this study should involve the participation from stakeholders such as micro workers, platform owner and organizations.