Affecting factors on choice of family financial assets in China's rural households

Based on the research status at home and abroad, we designed a questionnaire to find out the affecting factors on choice of family financial assets in China's rural households. In the paper, we take Beijing's rural households as our sample. Though factor analysis and logistic regression, we find that the total income of the family, annual balance and economic expectation have a significant impact on the choice of financial assets in rural households, whereas population, subjective understanding and consumption have little impact. This finding helps to rich the existing studies on financial investment of rural areas, and also has something to do with the development and innovation of rural financial markets.