Study on the online reverse auction & the innovation of enterprise management

This paper systematic reviews the relevant literatures of online reverse auction. Proposes the business opportunities and challenges brought by online reverse auction for Chinese enterprises to enter the global market from the demand and supply two angles. Analyzes the application environment of online reverse auction and the challenges it poses to the traditional management. Further has got the strategies of the managing innovation of enterprises efficiently using the online reverse auction pattern. Firstly, the enterprises need to re-recognize their living spaces and market opportunities. Secondly, adjust organization structure, transforming enterprise operation mode. Thirdly, upgrade enterprise management information system and form the global dynamic supply chain alliance.