The Future of Outdoor Media Systems [Opinion]

American cities are run by mayors, city managers, and councils who are endeavoring to reduce energy costs, provide enhanced public safety, and improve their communities, all with reduced revenue streams. It seems an impossible task. Adding to this challenge, the U.S. form of civic government has been divided or partitioned into segments to distribute tasks toward experts in their fields. These divisions compete regularly for funding, creating a never ending and sometimes politically charged situation. Acquiring data is expensive; making sense out of the data and creating an action once data is validated is even more expensive. The cost of improving our infrastructure in these areas, coupled with the high cost of energy, has caused governments to look towards energy conservation to help pay for improvements, in addition to paying for current overhead and debt. Explores the