Business Model for Mobile Clouds-Based Rich Content Distribution

In this paper we develop a business model for the novel approach of broadband rich content distribution exploiting the concept of mobile clouds. We aim at identifying an attractive business model to guarantee a win-win situation for all the actors in two deployed scenarios, namely a) the mobile devices belong to the same network operator, and b) multiple mobile network operators serve the devices of the mobile cloud. We classify the actors in two general categories of business and consumers then highlighting the key actors, their roles and relations. The business model is derived by investigating the potential values that key actors can earn through cooperation in three domains namely business-to-business, business-to-consumer, and consumer-to-consumer.