The Influence of Reading Habit on Learning Effectiveness in a Learning Blog Environment

The purpose of this study was to gain greater insights into the habit factors that contribute to one's learning effectiveness. Therefore, present study developed the "Learner's Digest" blog (i.e., a learning blog) with relevant features including information retrieval, user friendly context and learner-learner interaction. It was designed to provide interesting blog posts to facilitate meaningful learning. In "Learner's Digest" blog learners were participated as blog readers. This paper investigated how one's reading habit contributes to his/her learning effectiveness participating towards Learner's Digest blog. A survey was conducted for understanding the relationship between individual's reading habit, in terms of the reading attitude / behavioral pattern, and the learning effectiveness of participation towards a learning blog, in terms of learning performance and satisfaction. A total of 73 blog readers from "Learner's Digest" participated in the study. Hypotheses were tested and data was analyzed using simple linear regression and logistic regression analysis. The result revealed that reading habit is a significant predictor of learning effectiveness. A subsequent analysis showed that people with a stronger reading habit is a significant predictor to greater learning effectiveness. Discussions and implications of this study are also presented.